Designing: logo, business card, homepage mockup, and guidebook design

1st Deliverable: Logo Design

2nd Deliverable: Business Card Design

3rd Deliverable: Homepage Design

4th Deliverable: Guidebook Design

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Figma

What does it mean to be a Wanderlust Traveler? 

It means that you are open minded, adventurous, curious, willing to go off the beaten track to find a more authentic travel experience while always being respectful of the places one visits. 

Persona 1 My name is Kylie and I am a 26 year old who loves to travel the world. I wish I could travel full time, but my work and other life commitments does not allow me to travel all the time unfortunately.

I would like a go-to travel company that has done research and curated an adventurous and unconventional travel itinerary and tours suggestions. Since I do not have a lot of time to travel, my travel time is extremely precious and I want to use it as wisely as possible.

I am technology savvy and I would like to be able to access the travel content via website and mobile. Books are great for travel research, but I would like them small and compact, easy to digest and pack with me on my travels.

Persona 2 I’m Adam and I am a 41 year web developer who can work remotely, which leaves me ample time to do a lot of traveling. I like to take extended trips because I can work from anywhere. Since I enjoy staying on destinations longer than probably the average tourist, I am always looking for off the beaten track travel ideas.

I am an adventurous guy, who is single and does not have a lot of other commitments in my life other than work. I have done a lot of the conventional tourist stuff by now, so anything with a deeper dive will get my attention and money.

I am incredibly tech savvy, but I do also enjoy book travel guides that are easy to pack and take with me when I need a break from technology.